E-mail Marketing Strategy
If you are not already using e-mail marketing to grow your business, then pick up the phone right now and call us. You are missing out on business. The results our clients are currently achieving from using e-mail marketing campaigns is fantastic. There is little doubt why they are so keen on Internet Marketing. They are building quality e-mail databases, and while making money today, they are building their future business.
You can't beat marketing by e-mail. It costs millicents to do it. What other form of marketing lets you speak on a regular basis to your customers for less than a few cents. Direct mail is going to cost you at least $1 per item by the time you prepare, print, package and distribute the items. Call now and see how you can benefit from a good e-mail marketing strategy.
Database Driven E-mail Marketing Tools E-mail Marketing is:
Instant. You can capitalise on opportunities;
Cost-effective. Dollar for dollar it comes up shining;
Cheap. It really is cheap advertising;
Gets results. Yes it really can be very effective;
You are in control. Send out an e-mail when it suits you;
Get read. Personalised e-mails get read. (Hi Lea, not Dear Friend);
Test and Measure. Test new campaign ideas on small groups;
Segment your market. Get results by sending the right message to the right person.
E-mail Marketing - Fast-track your Results
Annette Syms from "Symply Too Good" has her online cash register ringing every time she e-mails. So does Paul from "Embroidery Source", Cath from "Cheapskates Journal", Jane from "Partykids" or the Micro Business Network. These are all online businesses that are benefiting from a good e-mail marketing system.
Likewise Judy from "Personalizations" gets orders, Ian from the "Parachute School" gets booking, Bruce from Teleflora and Alan from 1800 Floral get sales and Glass Ideas gets leads and new business inquiries.
Click here to read about other successful clients
What Do You Need?
You need a good system. It must send out personalised e-mails to people. In other words, it must have their first name on it. No name / no read! Do you ever read a "Hi" e-mail or a "Dear Friend". Neither do I, so don't waste your time sending it. It will do more damage to a good business than good. Quite simply, it will reduce your appearance to the marketplace into the same league they place the spammers and junk mailers. This is not good for business.
Moreover, you must comply with the Spam Australian Legislation. This states that you are not to harvest e-mails, or buy lists and begin
e-mailing them hundreds of e-mails.
The most important point to note is that your e-mail must contain a mechanism for people to be removed from your lists. How many e-mails do you receive where people are using Outlook or other systems to spam, that don't have a working unsubscribe on the e-mail. It is now against the law, so don't risk your business and your reputation. Customers want to do business with credible professional companies, be that company, and you will win their trust and their business.
E-mail Marketing Within the SPAM Act - Your Control
Solutions Management has specialised in providing quality, e-mail marketing systems for 5 years now. We have been totally compliant free with these new laws since day one.
Our years of experience in this area gives our customers a massive advantage. Not only do they get to access a great website e-mail marketing system, they also access our years of experience. It literally shaves months and years from their learning curve, and always gives them fast and easy entry into this market space.
