Website Design Business Boosts Its Branding With Help from Janine Allis
Lea-Anne Brighton and Julie Bullpitt from Solutions Management meet Janine Allis from Boost Juice
Your Business Success show (Nine Network, Sundays at 7.30am) meets Melbourne-based website design company, Solutions Management. The team will get advice on building a strong brand from someone who has based her business on brand awareness: founder and managing director of Boost Juice, Janine Allis.
Business Growth and Expansion
Owners of Solutions Management, Lea-Anne Brighton and Julie Bullpitt want to grow their business by 300 per cent in the next 12 months but they need more clients and better recognition in the marketplace. As always there was a Business Success team on hand with practical advice and some strategic planning.
Boost Juice has grown from one outlet in 2001 to 88 stores Australia wide with an annual turnover of more than $54 million. Allis told the women to put a promise to the brand and make sure that promise tells their target market what they do. Geoff Drucker, managing director, Corporate Kudos and Andrew Mudgway, client strategist, Austereo Network Sales, translated that idea into action with print and radio campaigns and an updated corporate logo.
According to Business Success host Jason Cameron, the challenge that Solutions Management faced is typical of many small to medium-sized businesses.
Many companies are very good at what they do but not so good at telling the world about it. The advice from our business success team is equally applicable to many enterprises. Building brand awareness is a critical component of any growth strategy.
It is a thought echoed by Business Success creator, Andrew Vincent.
As a business adviser myself, I continually remind clients of the need for a strong and well-executed marketing strategy. Boost Juice is a perfect example of what can be achieved if that is in place from the start. And now Solutions Management is set up for similar business success, Vincent said.
Your Business Success Show
Your Business Success have a dedicated website showcasing the program and they have a dedicated Coaching and Consulting directory.
Visit the Official Business Success Website
Boost Juice and Janine Allis
Take a look at Janine Ellis and the Boost Juice expansion. Visit their website now.
Go to the Boost Juice Website
Austereo Network
The Austereo Network has some of the highest rating radio stations throughout Australia, including, Fox FM, Triple M, 2 day FM.
They worked with Solutions Management to develop a radio campaign to promote to Small business owners in Melbourne.
Go to the Austereo Website
