Business Essential - Content Management Systems, CMS.
Compulsory business tools for smart small business owners and entrepreneurs include a mobile phone, accounting software such as MYOB, a computer, Internet connection and a Content Management System, CMS.
Your website is one of the most, (if not THE most), valueable tools your business can own. A good quality website is the lifeblood for many successful small and home businesses, providing good quality leads and enquiries or online sales. No matter the size of your business, you simply can't do without a really good Content Management System.
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"Out of date technology kills business potential"
Headlines should read "out of date technology kills business potential". Alarmist – No!
There are websites being built today for small business and big business that do not have a good content management system. It is amazing. A website being built in 2005/6 without a content management system destroys the ability to effectively search engine optimise, SEO, the website.
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Content Management Systems help Search Engine Rankings
Why would you give us the chance to get high search engine rankings?
Think of the sales you are going to miss!
The websites that are built without Content Management Systems can't be easily updated or changed. The small business owner or marketing department is going to rely on a graphic designer/s or university students to update the website for them. Worse still, some will try to learn HTML and do it themselves.
What a waste of time and resources. Focusing time, money and energy on the website code takes up the valuable time that should be spend on Internet Marketing.
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Top Search Engine Rankings Make you Money
Getting your website ranked on the 1st page of the major search engines, such as Google, Yahoo or NineMSN is worth thousands, (if not hundreds of thousands), of dollars to your business in sales.
There are millions of people today that will search on these search engines and they could be looking for your product or service. If they don't find you, they will find your competitor.
See Top Search Engine Results
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Take Control with your Content Management System
It is absolutely essential as a small business owner or marketing manager that you take control of your website and focus on your online marketing strategies. This includes your search engine marketing - Organic search engine optimisation and paid search engine rankings (PPC).
You can only do this if you have the right tools. Don't get a cheap website without a good content management – put simply it will cost you money.
Yes many graphic designers make a living from charging for the updates on websites, and many corporate have IT teams that do all this. It takes too long. Average time reported for updates is between 4 –6 weeks. This is just too long.
See how easy our Content Management System is to use
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Content Management Systems give you more opportunities
A smart entrepreneur can smell and opportunity. With a good Content Management System they can capitalise on this. Read the case study on Jane Thom from Partykids.com.au. Quick thinking made her a stack of extra sales.
As an “Online Marketer” – whether you are a small business owners or marketing manager, you need the flexibility and control of your website so that you can use it as your number one marketing tool – not some dated brochure that glorifies technology.
Read how Party Kids use their Content Management System
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Content Management Tools is an Investment in Success
The truth is, a good content management system is far cheaper then a standard website. When “costed” over three years, most content management systems used as working tools make their owners considerably more money than plain boring websites that are update by other people.
There are many Solutions Management clients who will cheerfully admit they are “technology-challenged” yet are making a fortune from their websites. They don't particularly like or understand computers, yet they are making significant profits.
These online marketers are using a good content management system that allows them to quickly and easily list their latest products and stock and more importantly, achieve high search engine rankings through search engine optimisation SEO techniques.
Let's face it, you would not go out today and buy Windows 98, so why buy a website that doesn't give you the latest tools for your Internet marketing program.
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Solutions Management Content Management System can help you “win”
The truth is a good content management system is not a cost to your business – it is an investment in your business. It empowers you to change your information and to search engine optimise your website and get top positions on the major search engines. All of which equal more sales and more profits for your business.
Read how Natasha from Surprise Box increase her overall sales by 70% in one year.
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Party Kids Profits from CMS
PartyKids.com.au sells themed party products for children's birthday parties.
"One of the best things about having a content management system from Solutions Management is that it is so easy for me to update my information" said Jane.
"I ordered a new release Disney theme from the US and had it air freighted via FedEx. The courier arrived, I had my new product photographed and displayed on my website within 20 minutes using my Content Management System. I sent out my newsletter and had orders immediately. No one else had stock for weeks so I took full advantage. I sold heaps and made a tidy profit".
See how a Content Management System can help your business
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Surprise Box sales increase by 70% in 1 year.
Surprise Box supplies beautifully presented gift baskets. She has many larger corporate clients who chose to use her services as well as discerning customers who want something special.
Surprise Box wanted to take a piece of the Internet action. The first year of using the Solutions Management website system they increased business by 70 per cent.
Surprise Box had an under performing website – averaging 1-2 sales per month. She now does that per day. Online sales in 2004/5 increased by an amazing 400%.
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