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PR - The Future of the Internet – where is it all going and how can you be a winner?
Capitalise on the Internet for your business
The Internet is not showing any signs of slowing. Growth of the usage of search engines is unprecedented and more and more smart business owners are capitalizing on the increased business it can bring through their door. This article includes 4 absolute website essentials.
Australian Internet usage figures parallel those recorded throughout the world. The number of people getting online and using the Internet regularly is still growing at a steady rate.
Another interesting fact, is that the amount of time spent online is very steadily increasing. Nielsen Net ranking figures show that Australians are no different to the rest of the world. Each month we spend just a few minutes more online and visit an extra one or two websites than we had the previous month.
Local broadband figures show a rapid increase in the amount of people going online and this has reflected strongly in the amount of time people are spending online within Australia. Likewise it is encouraging us to visit more and more websites.
Google, the worlds largest search engine is attracting more customers who are eagerly undertaking more new searches each month. Now within Australia it is estimated that there are over 6 million searches on Google daily, up from 4 million in 2002. That is an amazing amount of searching. Statistics state that 86% of the people searching are looking for products and services according to a Yellow Pages report in 2003.
This means that it is more important than ever before that businesses get online with a quality website that will attract new customers from Google. It is absolutely essential that the website is set up with a strong sale process so that the website visitors take action. By this, we mean that the site visitors can contact the business for more information or buy online if it is an e-commerce website.
Traditional advertising mediums are suffering, as smart business owners realise how cost effective a really good website is and how much new business and increased sales it can bring their business.
This trend is likely to continue and companies like Yellow Pages are trying to introduce search engines to pull back some of the business advertising revenue. With Google and Yahoo continuing with such a strong dominance the future is already here.
The trend of content management systems is very likely to dramatically increase over the next year. Increasing numbers of business owners express their disgust at the huge expenses in time and money of having a web design company control and manage their information, when they can simply and easily do it themselves with a quality content management system.
More focus is growing within the area of Search Engine Optimisation (SEO) with the International Web marketing Institute doubling course numbers within the last 12 months. Forecasting strong demand in 2005 as more people seek information to help them to get well listed on search engines.
Business owners recognise that if they invest into a website, it is wasted unless they are well listed up the top of the major search engines. As there are only a few companies who specialise in this area, many small, home-based web design companies and university students are beginning to lose their share of the market as business owners chose companies that have proven they can get results.
3 Absolutely Must Haves for Websites
a) Good, easy to use content management system so you can update your website quickly and easily
b) Database system so that you have a foundation to build your web marketing program on
c) Search Engine Optimisation - Do a course so you understand what it is all about. It can bring your business in thousands of dollars each month to be well listed on search engines.
Get your website working for you, not against you. Click here to contact a Solutions Management resultant
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