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PR - Multiple Domain Names
Domain companies would love each of us to by 10 domains but the reality is we are wasting our money buying more than one possibly two. Don't get fooled here are the facts.
Though the companies that sell domain names would have you believe that it is essential for you to own multiple domain names for your business it is likely to be a complete waste of your money.
To buy or ...Not to buy...
The argument for buying multiple domains is to stop other companies from getting a name like your name. While this may have been an interesting idea, reality is that most people will type in the name that you advertise.
This being the case, if you advertise www.yourcompanyname.com.au it is unlikely to be any benefit to you owning www.yourcompanyname.info or www.yourcompanyname.net.au. After all why would people suddenly use that name.
Which domain name?
If you have a product that you are marketing here in Australia, if at all possible secure the domain name with a .com.au ending. This is the most commonly recognised domain name within Australia. If someone was unsure of your domain name it is most likely they will type in your business name and then ".com.au". Likewise, if your a in New Zealand, ".co.nz", or United Kingdom, ".co.uk".
Having said that, many of the good domains have now been sold. To supply to the ongoing demand, and to sell more stock, domain name companies have a number of other domain extensions.
Alternative Domain Extensions
This includes .biz or .info and a number of other so combinations. If your primary marketing is via search engines then this is fine, however if it is traditional marketing means, then try to get the .com.au if gives people confidence in your business being an Australian company.
"Junket" Sites
Many “junket” websites buy the “alternative” ending domains simply because they save some money when purchasing them. Like most people, I am always cautious, even a little sceptical, of such domains and will always chose a .com.au where I know they have a registered Australian business name and ABN. I immediately know they have been through a checking process because you can't buy a .com.au name within a registered business name and ABN.
The people who are selling domains names will tell you stories about how buying many domains protects you and is better for your business, reality is that it is better for their commissions and their business. I would suggest putting your money into where if can make you money – a good website.
Warning
Don't work with or believe web development companies who try to sell you multiple domain names with the intention of setting them all up to point to your website. This is specifically stated by Google as one of the areas that they do not consider acceptable within the terms and conditions of using Google – in plain and simple English, you can end up getting your website banned from Google.
Summary
1. Buy a domain name that will give your business credibility - such as a ".com.au" if you an Australian business, ".co.nz" for New Zealand Businesses... etc.
2. Buy one good name. Try to get a name that reflects either:
a. Your business name - eg www.abccompany.com.au
b. Your product or service - eg www.poolcleaning.com.au
3. Check your prices. There is a big range in the prices of domain names. Deal with companies that will help you if you are unsure of how the system works.
4. Always buy the domain name in your business name.
5. Promote your domain name on all of your marketing material.
6. Attach a "good website" to your domain name. A "good website" will help you to sell more of your product or service.
About the Author
Lea-Anne Brighton is one of Australia's leading Internet Marketing Experts. SolutionsManagement.com.au has built over 400 websites with full Content Management Systems (CMS)and many with secure "real time" e-commerce facilities.
Solutions Management has specialised in building websites that have produced strong sales results.
Natasha from Surprise Box enjoyed a 400% increase in online sales (from 1-2 sales per month to 1-2 sales per day), with an overall increase to her business of over 70%.
In 2004, Brighton formed the International Web Marketing Institute which holds the patent application on their Search Engine Optimisation methodology. It is blue print that small business owners can use to dramatically increase online sales through strong Search Engine Optimization, (SEO).
IWMI.com.au helped Jane from PartyKids.com.au to triple her website visitors and double monthly sales within 2 months.
Lea-Anne is also the President of the Micro and Home Business Network (mbn.com.au), in Australia. This NFP has 20,000 home based & small and micro business
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