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Understanding Google and the Search Engine Optimisation Game
Understanding Google - Who and What is Google?
Google is the Number 1 Search Engine.
Google is the most wonderful resource that business today has. There has never been a time in history where I could cost effectively access so many potential customers. It is quick, simple and powerfully effective.
Google is the world biggest and most powerful search engine. There are most searches carried out daily on Google and it lists (indexes), more websites than any other options available. Most importantly from a users point if view, it is a great tool to use. I get good quality answers to searches; it downloads quickly and has not been cluttered with useless advertising and junk.
Google is the number one search engine in Australia and the world The sophistication and power of Google has not just happened. It has been well designed and carefully orchestrated. Google has beaten all of its rivals. Companies once bigger than Google have been left behind. Take Yahoo for example, Google's closest rival, it has moved from a search engine to a paid listing search engine about 12 months ago. After speaking to over 200 people every month and informal surveys, it is clearly indicated that most Australian business people are using Google as their search engine of choice.
Google's success has come about because of its strict rules. It is determined to offer the best results to its users, so it asks people wanting to submit their websites to it search engines to follow the rules or the “terms and conditions”.
These are simple enough to follow and for those that both know the “rules” and follow them, life is very profitable. But like every thing in life, there are always a few that want to cheat the system and try to gain unfair advantages over other legitimate websites listed on Google.
Talk to us about your search engine optimisation needs
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Google and Search Engine Success
Don't get blacklisted from Google - follow the search engine rules The team at Google takes a dim view on those that choose to break the “terms and conditions”.
The end result for the cheats is that they are often banned from Google. Their website address is listed on a magical list somewhere that gets referred to as a blacklist or a “white list” and the domain will not appear on searches on Google. It is a good cleansing device and helps legitimate business owners to do well on the Google searches.
The sad shame about this is that often innocent people using website designers that they trusted to do the right thing by them, end up being banned as well. To ensure that you are not caught up with this group and use a company who is acting on out of date information, do not know the rules or are actively trying to break the rules to win more business, here are a few guidelines to follow with your website.
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